Two Italian giants. Two very different philosophies. One segment big enough for only the boldest ideas in performance luxury.
Today, Ferrari’s first-ever four-door, the Purosangue, goes wheel-to-wheel with Lamborghini’s new Urus SE, a plug-in hybrid evolution of one of the world’s best-selling super-SUVs.
These aren’t just family cars with big engines they’re statements of what “SUV performance” means in 2025 and beyond.
INTRO WHY THIS MATCHUP MATTERS
The Ferrari Purosangue and Lamborghini Urus are not just SUVs they are statements. One focuses on naturally aspirated purity with F1-level innovation (Purosangue), while the other delivers twin-turbo aggression backed by Lamborghini’s brutal performance heritage (Urus). Both are daily-usable machines with supercar power, but each represents a completely different philosophy. That contrast is what makes this matchup one of the most exciting rivalries in today’s automotive world.
QUICK SPEC SNAPSHOT
Category
Ferrari Purosangue
Lamborghini Urus SE
Engine
6.5L Naturally Aspirated V12
4.0L Twin-Turbo V8 + Plug-In Hybrid Motor
Power Output
715 hp (725 CV)
789 hp (800 CV)
Torque
716 Nm
950 Nm (combined)
0–100 km/h
3.3 seconds
3.4 seconds
Top Speed
310 km/h (193 mph)
310 km/h (193 mph)
Weight
~2,180 kg
~2,350 kg
Drive Layout
All-Wheel Drive
All-Wheel Drive
Hybrid System
No Hybrid - V12
PHEV 25.9 kWh Battery
EV-Only Range
N/A
Up to 60 km (WLTP)
Starting Price
≈ $400,000+
≈ $260,000+
QUICK SPEC SNAPSHOT
| Category | Ferrari Purosangue | Lamborghini Urus SE |
|---|---|---|
| Engine | 6.5L Naturally Aspirated V12 | 4.0L Twin-Turbo V8 + Plug-In Hybrid Motor |
| Power Output | 715 hp (725 CV) | 789 hp (800 CV) |
| Torque | 716 Nm | 950 Nm (combined) |
| 0–100 km/h | 3.3 seconds | 3.4 seconds |
| Top Speed | 310 km/h (193 mph) | 310 km/h (193 mph) |
| Weight | ~2,180 kg | ~2,350 kg |
| Drive Layout | All-Wheel Drive | All-Wheel Drive |
| Hybrid System | No Hybrid - V12 | PHEV 25.9 kWh Battery |
| EV-Only Range | N/A | Up to 60 km (WLTP) |
| Starting Price | ≈ $400,000+ | ≈ $260,000+ |
DESIGN & AESTHETIC PHILOSOPHY
The Purosangue looks more like a lifted Ferrari GT than an SUV long bonnet, sculpted sides, hidden rear door handles, and flowing aero channels inspired by the Roma. It’s sleek, elegant and feels like a billion-dollar designer touched every line.
The Urus is the opposite: sharp edges, hexagonal cuts, huge vents, and a stance that screams aggression. It’s a Lamborghini in every angle bold, loud, and instantly recognizable even in a dark tunnel.
POWERTRAINS & PERFORMANCE CHARACTER
Ferrari stayed loyal to their heritage by keeping a naturally aspirated V12, something no other performance SUV dares to offer. It revs to 8,250 rpm and delivers power with that signature Ferrari crescendo smooth, rising, emotional.
The Urus SE takes the hybrid route: a 4.0-liter twin-turbo V8 paired with an electric motor, delivering 789 hp combined (800 CV).
The electric torque fills the low end, giving the SE insane everyday responsiveness and silent EV mode when needed.
STEERING, HANDLING & DRIVING CHARACTER
The Purosangue drives like a Ferrari should sharp, lively, and surprisingly nimble for its size. Four-wheel steering, active suspension, and a lightning-quick 8-speed DCT make it feel more like an F12 on a higher ride height.
The Urus SE is heavier but feels planted and confident. Lamborghini tuned it for stability, grip, and a wide powerband. The hybrid boost makes low-speed driving smoother and high-speed acceleration violent when needed.
INTERIOR TWO VERY DIFFERENT EXPERIENCES
The Purosangue cabin feels like a luxury sports car with four seats. Minimal screens, physical buttons, dual-cockpit layout, and premium materials everywhere. Every switch feels expensive; every curve feels Italian elegance.
The Urus SE leans toward modern tech: big screens, digital cluster, ambient lighting, and a more futuristic cockpit. It’s practical, roomy, and typically Lamborghini bold and dramatic.
Ferrari focuses on craftsmanship. Lamborghini focuses on technology.
PRACTICALITY & EVERYDAY USE
The Purosangue isn’t built for maximum practicality. Ferrari intentionally avoided mass-market SUV traits rear seats don’t fold, trunk space is modest, and it prioritizes performance over family duties.
The Urus SE is the opposite: more storage, better infotainment, more daily comfort, and plug-in hybrid capability for short EV-only trips. It’s simply easier to live with.
EXCLUSIVITY, PRICE & OWNERSHIP
Ferrari keeps the Purosangue extremely exclusive. Dealers control orders tightly; many clients wait years.
Price starts around $400,000+, but after options most sit near $500,000–$550,000.
The Urus SE, while expensive, is more accessible.
Price starts around $260,000–$300,000, depending on configuration.
Purosangue is the rare, V12 trophy.
Urus SE is the high-performance hybrid you can actually use every day.
FINAL WORDS
Two icons. Two different ideas of what an ultra-performance SUV should be.
The Ferrari Purosangue is for the person who wants emotion, heritage, and that once-in-a-lifetime V12 soundtrack in a four-door shape Ferrari said they'd never build.
The Lamborghini Urus SE is for someone who wants hybrid power, daily usability, and the sharp personality Lamborghini is known for.
