LAMBORGHINI URUS PRODUCTION ENDS 2029!
The party's over. Lamborghini has officially put an expiration date on the V8-powered Urus, the beast that single-handedly invented the "Super SUV" segment. This isn't just the end of a model; it's the closing of a wild, unapologetic chapter in automotive history. The bull that broke all the rules is finally being put out to pasture by 2029.
The End of an Icon? Stephan Winkelmann's Vision
The news, initially reported in an interview with Lamborghini CEO Stephan Winkelmann, indicates a strategic shift towards electrification. Winkelmann's vision, shared during various press engagements and discussed on automotive forums, points to a future where every Lamborghini model will be hybridized by 2024, with the first all-electric model arriving in the second half of the decade. The Urus, it seems, will make way for this electrified future.
The Urus Origin Story
Before 2018, the thought of a Lamborghini SUV was heresy to car purists. It felt like a betrayal of the brand's supercar DNA. But Lamborghini was betting the house on it. The Urus wasn't just a new car; it was Lamborghini's Hail Mary, a high-stakes gamble designed to secure its future. When it finally launched, it shocked everyone. It was aggressive, unapologetically massive, and looked less like a family car and more like a predator designed for the road.
The Reason Behind the End of the V8 Urus?
So, what killed the V8 beast? In a word: The Future.
Regulations: The world is getting quieter and cleaner. The Urus's unapologetic V8 roar is a beautiful problem for emissions regulators.
Progress: The game is shifting to hybrids and EVs. A purely gas-guzzling monster, no matter how glorious, is becoming a dinosaur.
The Grand Plan: Lamborghini is going electric. Or at least, "electrified." Every car in their lineup is getting a battery and a plug.
Quick Specification Overview
| Production | Started in 2018, with the V8 version ending to make way for the hybrid successor. |
| Engine | 4.0-liter Twin-Turbo V8 (Original) / V8 with Electric Motor (Urus SE) |
| Horsepower | 650 hp (Urus) / 666 hp (Urus Performante) / 789 hp (Urus SE Hybrid) |
| Torque | 850 Nm |
| 0-100 km/h | 3.6 seconds (Urus) / 3.3 seconds (Performante) / 3.4 seconds (Urus SE) |
| Top Speed | 305 km/h (Urus) / 306 km/h (Performante) / 312 km/h (Urus SE) |
| Production Vol. | Over 20,000 units by 2022 |
What Comes After the Urus
An Electrified Successor but the exact kind is still unclear.
Lamborghini’s public plan has said a successor will arrive by the end of the decade. Earlier announcements suggested a fully electric Urus-replacement would be introduced around 2029. More recent comments, however, show Lamborghini may favour hybrid solutions first and delay some BEV projects until customer demand and the regulatory picture are clearer. That means:
· The current Urus (as we know it) will be discontinued in its present form as the model cycle ends and production shifts toward the next generation.
· The next Urus is expected to be electrified (either PHEV or full BEV), but whether it launches as a plug-in hybrid or a battery-only SU
· V depends on market conditions and final company decisions.
The Middle Step: Urus SE and Plug-in Hybrids
Lamborghini has already introduced the Urus SE PHEV, which keeps a twin-turbo V8 and adds a sizeable battery and electric motor for roughly a 37-mile electric range. That car signals Lamborghini’s hybrid direction: deliver meaningful electric driving capability while keeping the brand’s performance character intact. Expect similar hybrid architecture to sit under the next-gen Urus if Lamborghini continues down the PHEV route.
How the Lanzador News Ties In
You probably remember the Lanzador concept a dramatic 2+2 GT that was billed as Lamborghini’s first full EV. Recently, CEO comments suggested the Lanzador might become a plug-in hybrid instead of a pure EV, reflecting the same caution that’s reshaping the Urus timeline. In short: Lamborghini is keeping its EV goals, but timing and architecture are flexible. The company is willing to use hybrids as a stepping stone to full electrification only when the market and legislation make sense.
Final Thought
Lamborghini isn’t killing the Urus so much as preparing it for a new chapter. The company is trying to juggle two things at once: keep the roar and drama owners love, and meet a fast-changing set of rules and customer habits. That’s why you’ll see hybrids first and full EVs arrive only when the timing and tech line up. In short: the Urus you know today will be gone in time but its spirit will almost certainly come back, electrified in a way Lamborghini hopes still sounds and feels like a Lambo.
